Saturday, January 22, 2011

Here's the rest of your fur coat!

 Analysis: This controversial PETA advertisement is directly aimed to people that wear fur. PETA has been fighting for years against animal abuse and cruelty. This image a woman is holding a skinned animal and the sentence " Here's the rest of your fur coat" to one side. There's is no background on the picture, making the main idea of the image be the center of all attention. This image represents the suffering of animals, the ones that are skinned alive and killed slowly. This gruesome image will have an effect on people wearing fur, who could think of fur as just another type of fabric, rather than the skin of a dead animal, an animal who suffered and died to dress and make someone look "fancy".




The Claim: "Here's the rest of your coat fur". A message clearly directed to all people wearing animal fur as clothes. Making the audience realize that a fur coat is actually the skin of a dead animal, instead of just another fabric. This image is encouraging people to stop wearing fur, and mainly to stop animal cruelty and abuse.

The Support: The logo of the company at the bottom of the image creates the main support for the cause. PETA is known for fighting against animal abuse and by putting the logo there, the audience immediately connects  this organization with what the image is about. Also, the support of celebrities and public figures make the message so much more attractive to people. PETA has been supported by many celebrities throughout the years, making this organization bigger and powerful.

The Warrant: The warrant of this image is the skinned, dead animal being "delivered" to someone that's wearing fur. Even though this image is very direct, it is not only fighting against the wearing of animal fur, but also animal abuse in general since the animal in the picture was abused in order to get the fur from it.

More examples of PETA advertisement..



Fashion victim! leather is dead skin- think about it.













If you wouldn't wear your dog.... Please don't wear any fur.
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4 comments:

  1. rmbowersJanuary 23, 2011 at 6:03 AM

    I really your choice ub the imagee for this assignment! You gave a very clear and concise alaysis of the advertisement. I also like how you used previous knowledge of PETA to help add credibility to your analysis.

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  2. MatthewWDJanuary 23, 2011 at 6:22 AM

    A truly gruesome picture first off which waste no time grabbing your attention. You had a very good analysis and I really liked how you put the other advertisements to give us an even clearer picture of PETA. Truly tho a very controversial picture but it is an very controversial issue. Good job.

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  3. slfurrerJanuary 23, 2011 at 12:20 PM

    This ad caught my attention instantly. It's sad how people don't realize how poorly animals are treated whether it's to make a fur coat or even our food.

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  4. Jimmy MonacoJanuary 26, 2011 at 6:32 AM

    Gruesome for sure... This would surely make anyone with a heart in their body think twice about buying some fur coat or animal skin luggage. I like how you added some other PETA advertising to support your claim. I'll have to do that next time. :x

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